The room where the best brands
got built
You've watched the gurus. Now sit in the room with the operators. Founders Calls every week with Simon Beard, Tyler Pinn, and Graham Muir. Real tools. Real time. Plus Jebbia, a 24/7 AI strategist trained by us, on our systems. No 8-week course. No fluff. The actual room.
What's Inside
Three things.
All of them compound.
One membership. Direct line to the operators. The room where it's built. A 24/7 AI strategist trained on every system inside.
01 / Founders Calls
Direct line to the operators.
$600M+ exits. $100M+ Meta spend. Live, every week.
- Fortnightly with Simon Beard
- Monthly with E-Com Robbie
- 3x weekly Creator Army calls
- Brand Incubator hosted sessions
- Q&A live, recordings library
02 / The Circle
Where every “holy shit” moment lands.
Last week: we shipped a tool that built the Shopify store, photography, UGC, social, and the first Meta ad. First sale four hours after launch. By next week it'll be something else.
Real tools. Real-time troubleshooting. Members who solved your exact problem last week. This is where breakthroughs land first.
03 / Jebbia
NEWA 24/7 AI strategist, in your corner.
Personally up-skilled by the Founders of Brand Incubator.
Trained on every system, playbook, and decision log inside Culture Kings, Ghost Builder, Compound, and Creator Army. Ask it anything from “kill or hold this ad set” to “walk me through sourcing my first cut-and-sew run.” No queue. No “we'll get back to you Monday.”
TIMING
The gap between “I have an idea” and “I have a brand” just collapsed.
Three years ago this took 18 months and $50K. Today it takes 90 days and a laptop. We're documenting the path with two real brands, live, starting May. Members watch every step.
A POD brand from idea to first $1M run rate, in 90 days
We're building one live, on camera, inside the community. Every decision documented. Members watch and apply the same plays to their own brand in real time.
One person Global China Supplier Brand. Shipped Worldwide to your Customer in 4 days
A $1M solo brand, built live. Starting May, we take a cut-and-sew label from zero using AI agents across sourcing, marketing, and ops, shipping direct from China in 4 days with localised labels. Real suppliers. Real margins. Members get every contact, cost sheet, and decision as it happens.
Who It's For
Two paths.
One destination.
Already Have a Brand?
Level up your existing business.
You already sell. You want to add merch, apparel, or custom product. You need better ad creative, sharper offers, and operators who have actually done it at scale to pressure-test your decisions.
- You're already doing six or seven figures and ready to scale
- You want to add merch, apparel, or a second product line
- You're tired of guessing on creative, offers, and supply
Starting From Scratch?
Turn your idea into a real brand.
You have taste, an audience, or an idea. You need the system to turn it into a real business. Playbooks, mentorship, and a community of people building alongside you - not just another course you never finish.
- You have taste, an audience, or a niche you understand deeply
- You want a real brand, not a side hustle that fizzles out
- You're done watching other people build what you could build
PRICING
One membership.
Everything inside.
No contracts. Cancel anytime.
Founders Cohort
$1,490/yr · save $298
100 founding spots. Locked rate for life.
No contracts. Cancel anytime.
Your Mentors
Learn from the people
who built the blueprint.
Simon Beard
Founder, Culture Kings
Co-founded Culture Kings with his wife Tahnee, building it from a Gold Coast market stall into a $600M+ exit. Spent over $100M on advertising. Knows what world-class brand looks like at every stage because he built one from scratch.
Graham Muir
Founder, Ghost Builder. Co-founder, Compound.
20+ years building category-defining brands across fashion, tech, and consumer goods. The creative systems behind $1B+ in streetwear sales. Brand Incubator is built on the frameworks Graham has used to scale brands that sell on design alone.
Tyler Pinn
Creative Director, Ghost Builder, Compound
Tyler personally builds every brand system inside Brand Incubator. Thousands of pieces of art across streetwear and sports licensing brands globally. The same eye that created designs people paid $100 to wear. When you join, Tyler is in the room and Tyler does the work.
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